Author Archives for Patti Kresner

Cardi B x Reebok Introduce Classic Leather Cardi

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Today, Reebok and Cardi B reveal their newest product collaboration: Classic Leather Cardi. The new women’s-only model will be available to buy exclusively on Reebok.com starting July 16 at 12pm EST. Inspired by Cardi’s love of gold and its timeless value, the lavish gold silhouette was designed to be the go-to statement sneaker of every woman’s closet. Like all Cardi B x Reebok product, the shoes reflect Cardi’s personality, which influenced the transformation of the classic Reebok silhouette. The result: a bold, glamorous over-the-top shoe just like Cardi. The new silhouette takes Reebok’s biggest icon, the Classic Leather, and merges…

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IOC showcases the film “What Agnes Saw” ahead of Olympic Games Tokyo 2020

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The International Olympic Committee (IOC) has launched a film featuring the oldest-living Olympian as part of its #StrongerTogether campaign. “What Agnes Saw” tells the story of 100-year-old gymnast Agnes Keleti, and we see the changing world and humanity through her eyes.The film closes with a look at the next generation of competitors, with a focus on teenage skateboarder Sky Brown. The IOC’s #StrongerTogether marketing and digital campaign celebrates the strength and determination of athletes to bring hope, unity and inspiration. The film juxtaposes the wisdom of age with the passion of youth to remind us of the moments of hope…

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Reebok Brings Back Iconic AZ II as Part of Reebok Reserve Collection

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Reebok reveals one of its first silhouettes of the Reebok Reserve, a collection inspired by the Reebok Archive. This Reebok Reserve launch includes the re-release of its AZ II, the brand’s iconic runner from the 1980s. Carefully curated, archive-inspired sneakers reinvented for the modern day, Reebok Reserve represents the pinnacle of Reebok. The collection was developed by the brand’s product team in partnership with archive experts, who have reimagined the classics through premium materials, unique designs and subtle detail updates. While Reebok Reserve encompasses the spirit of Reebok history and storytelling, not all products will be pulled from the Archive,…

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The Lamborghini Aventador LP 780−4 Ultimae. It takes time to become timeless

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The essence of the V12 aspirated Aventador in a final incarnation: UltimaeTo be produced in a numbered series of 350 units in coupé and 250 roadster editionsUprated, longitudinally-mounted V12 engine sends 780 CV at 8,500 rpm to permanent four-wheel drive, as designated by its traditional ‘LP 780-4’ monikerAcceleration of 0-100 km/h in 2.8 seconds, 0-200 km/h in 8,7 and a top speed of 355 km/h (coupé)The best of Aventador SVJ performance combined with the driving dynamics of the Aventador S and the definitive Aventador designA world-wide virtual premier and making its physical debut at the UK’s Goodwood Festival of Speed…

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Animated film inspired by Olympic values set for worldwide release

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The short animated film “Tomorrow’s Leaves”, which opened the Annecy International Animated Film Festival last month, is all set for a worldwide release on 23 July, the day of the Opening Ceremony of the Olympic Games Tokyo 2020. Commissioned by the Olympic Foundation for Culture and Heritage (OFCH), and produced by the Academy Award-nominated Yoshiaki Nishimura of Studio Ponoc, the film provides a fresh perspective on the Olympic values of excellence, friendship and respect. The hand-drawn film by Japanese animation company Studio Ponoc will have a special limited theatrical release in Tokyo, Japan, and worldwide distribution from 23 July 2021…

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Climbing Mont Blanc without leaving Martorell

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To guarantee their performance in the most extreme situations, the vehicles go from -40º to +60º in just a few minutes and without moving more than 10 metres Thermal jackets, hiking boots, gloves and goggles that protect against ultraviolet rays are the essential equipment for engineers in SEAT S.A.’s climatic chambers The Martorell engine test centre also has nine multi-energy benches where any type of engine can be tested, with a focus on electrification Travelling from the top of Mont Blanc to the Sahara desert via Antarctica, all without going farther than 10 metres. The new hybrid and electric engines…

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Reebok and Kerby Jean−Raymond Premiere CrateMaster, A Story About Community, Creativity and Self−Made Access to Play

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Today, Reebok officially premiers CrateMaster, a narrative short film directed by Vice President of Creative Direction, Kerby Jean-Raymond, profiling grassroots inner-city basketball and the community of youth who build the game from the ground up. Anchored in Reebok heritage, the film carries forward the global sportswear brand’s new creative vision and narrative approach introduced by its recent video series, “Reconnect.” Filmed in Brownsville, New York, adjacent to Jean-Raymond’s hometown of Flatbush, within the Brooklyn borough, CrateMaster fittingly casted area residents on screen, offering the community a stage to tell its story. The plot follows a day-in-the-life of neighborhood youth as…

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EXTREME E: the adventure where less is more

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“No doubt a lot of people are thinking: this isn’t Formula 1! No, it’s not. It’s nowhere close but learning to live with less is a big challenge.” For Mattias Ekström, official male driver of the ABT CUPRA XE team, the Extreme E Series has changed his perspective on many things. Here, the CUPRA e-ambassador shows us how he's getting on in this electric Odyssey- a competition that highlights the importance of sustainability, electrification and equality. Making full use of the paddock. All the teams participating in Extreme E have a paddock of the same size. It’s an inflatable shelter…

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“The World Is With You” − Message from IOC President to athletes following decision on spectators at Olympic Games Tokyo 2020

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International Olympic Committee (IOC) President Thomas Bach has delivered a message of support to athletes arriving in Japan for Olympic Games Tokyo 2020 after it was confirmed no spectators will be allowed at venues due to the ongoing Covid-19 Pandemic. President Bach emphasised that athlete safety was the number one priority for these Games, but assured athletes they will still have an Olympic experience to remember. He said: “We all regret this decision for not having spectators - for the spectators, but even more so for the athletes, who will not be able to enjoy life in the Olympic atmosphere.…

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A Collaboration 65 Million Years in the Making…the Reebok x Jurassic Park Full−Family Footwear & Apparel Collection is Revealed

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After teasing the news last month, today, Reebok in partnership with Universal Brand Development, officially unveils the Reebok x Jurassic Park full-family footwear and apparel collection. The first-ever product line celebrates the legendary history of Jurassic Park and reimagines some of Reebok’s most well-known sneakers through the lens of Universal Pictures and Amblin Entertainment’s iconic 1993 film. In addition to revealing the full collection, Reebok and Universal released a parody news report to give a more detailed look at the Reebok x Jurassic Park collaboration. The report was a breaking news segment announcing a “partnership” between Reebok and InGen, the…

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