Most of us just dispose of packaging after buying an item, but have you ever considered the work that went into making it? Goods must be packaged well to ensure the right value is given, the customer understands the product, freshness is maintained, and that it’s protected during shipping. In short, it’s much more than the stuff covering a product.
Many people opt for standard packaging, but this choice may not be as impactful as it could be depending on the goods. The benefits of using custom packaging for your product are numerous and it may be exactly what you need to stand out.
One of the most important benefits of choosing custom packaging is the branding opportunity. With standard packaging, branding is limited to the same marketing value as everything else on the shelf. For instance, traditional food packing is often a rigid, single-use design.
Many modern brands are standing out with custom flexible packaging that better serves the customer’s needs with resealable features. Besides ensuring customer satisfaction, a different package shape allows for a different arrangement of brand information that helps give a product an edge.
Control of Materials
Depending on the different goals of a business, the material can be an effective marketing strategy. It’s no surprise that buyers are becoming increasingly concerned with greener options. While choosing a standard, ready-to-ship design might be simpler, ordering a custom package is an opportunity to express these marketable values.
Recycled, cardboard, glass, and other such materials are a great way to emphasize a product’s unique qualities. A minimalist, natural paper-based package or an elegant glass design invokes a sense of value and longevity that plastic does not.
A Tailored Fit
Anothernoteworthy entry in the benefits of using custom packaging for your product is that standard packaging likely doesn’t match your offerings. Depending on the size, shape, or amount that is offered per unit, different packages are needed. Using basic packaging often results in unnecessary shipping bulk or wasted space. The latter is a common mistake that can make a product look cheap.
Customers will always go for smaller and less wasteful packaging versus oversized or half-empty options. Packaging that fits a product perfectly gives a better sense of value, even if the actual net weights of the competitor products are very similar. Ditching the use of common packaging also adds an appearance of professionalism and can make a brand look much more dedicated to its niche.