AUTOMOTIVE

SEAT Ibiza – A Legendary Car

  • About to enter its fifth generation, the SEAT Ibiza has sold more than 5.4 million units
  • 80% of its production is exported to over 75 countries
  • It has been on the market for 33 years and was the car that internationalised the brand

​Martorell, 26/01/2017. – In 1984, Michael Jackson took the music world by storm with Thriller. On the big screen, Ghostbusters and Indiana Jones and the Temple of Doom smashed all box-office records. It was also the year when Facebook founder Mark Zuckerberg was born, and the year the first SEAT Ibiza was launched on the market. Since then, this model has been driving on streets and roads all over the world continuously for 33 years. Keep reading to find out some interesting facts and figures about this legendary model.

–    Four generations and more than 5.4 million units sold

In three decades, the SEAT Ibiza has accumulated four generations. It is the top-selling Spanish passenger car – to date, more than 5.4 million units have been sold. If they were arranged in a straight line, they would exceed the distance between Barcelona and New Zealand.

–    Created in Barcelona

Every generation of the Ibiza was designed, developed and produced in Barcelona. Italy’s Giorgetto Giugiaro was the Design Director responsible for the first generation. The engine was developed with the collaboration of Porsche, thereby creating the System Porsche designation, and car module manufacturer Karmann helped build the bodywork.

–    Fuel consumption lowered to less than half

After 33 years, the SEAT Ibiza consumes less than half as much as the first generation – from 7.8 litres/100 km in 1984 down to 3.6 litres on today’s 90 hp Ibiza 1.4 TDI.

–    8 out of 10 Ibizas are exported
Every day 700 new SEAT Ibizas roll out of the Martorell factory. Of these, 80% are exported to over 75 countries. In fact, the Ibiza was behind the internationalisation of the brand as it was the first model to be regularly exported from Martorell.