AUTOMOTIVE

GENESIS GV60 SETS A NEW STANDARD FOR LUXURY CAR DESIGN WITH THE CRYSTAL SPHERE

Crystal Sphere is a beautifully crafted revolving gear selector, first seen in the Genesis X concept car
The innovative and eye-catching feature is at the heart of GV60’s interior, forming an eye-catching focal point
The Crystal Sphere is standard on all GV60 models and has been designed to complement the brand’s signature ‘Beauty of White Space’ philosophy
Frankfurt, Germany: Genesis GV60 sets a new standard for luxury car design and the Crystal Sphere is one of the standout features in the brand’s debut electric model.

The beautifully crafted Crystal Sphere embodies Genesis’ approach to design, luxury and ergonomics, representing a striking interior focal point for GV60 and an emotional connection between the driver and the vehicle.

Located in the floating centre console, the Crystal Sphere appears as a sparkling, jewel-like object placed within the spacious, balanced, and serene cockpit of GV60, which is inspired by the ‘Beauty of White Space’ philosophy of traditional Korean architecture.

A state-of-the-art feature of both form and function

When all-new GV60’s electrical systems are turned off, the Crystal Sphere becomes part of the vehicle’s ambient cabin lighting, delivering a calming glow to the cabin when the car doors are opened to welcome its occupants.

Luc Donckerwolke, Chief Creative Officer at Genesis commented “As the GV60 is an electric vehicle, it is naturally extremely quiet, making it a challenge to alertthe driver that the car is ready to drive. Our engineeringand design teams collaborated closely to create this unique and captivating way for the driver to engage with the vehicle through the Crystal Sphere, which comes to life by revealing the shift dial after a click of the start button. Combining form with function, Crystal Sphere embodies Genesis’ commitment to offer unrivalled technology, premium design and driver appeal”.

When the driver pushes the start button, the Crystal Sphere rotates through 180˚to reveal the metal finish Shift By Wire controller, creating a compelling atmosphere of futuristic mobility. By turning the transmission dial that is knurled for optimum grip, the driver is able to select the desired gear, receiving haptic feedback that confirms a gear has been engaged, including a subtle vibration when requesting a direction change, such as when shifting from drive to reverse.

When practicality and safety meets innovative design

The Crystal Sphere also acts as a safety feature, clearly indicating the GV60’s status, which is important for a vehicle as silent as an electric car, where usually the only indication of the car’s current state are the icons on the instrument cluster. When charging, the Crystal Sphere is not able to be rotated into driving mode, while it glows red as a warning when reverse is selected.

With exceptional craftsmanship and the use of state-of-the-art technologies, the Crystal Sphere is a visible and tangible example of Genesis commitment to setting new standards in premium luxury. Featuring a real glass finish, Crystal Sphere has been lazer engraved on the inside with an elegantly delicate interpretation of the Genesis G-Matrix design signature. Created after numerous sampling and modifications, this optimized pattern is further highlighted by the soft backlit illumination.

Yet with its role in controlling the transmission, the Crystal Sphere is much more than a bold decorative element. As a result, Genesis engineers have made durability and ease-of-use a priority. Everything from the motor output, to the materials used and specifications of the wiring was thoroughly evaluated through cycle testing in high and low-temperature environments, as well as being engineered to withstand heavy loads.

The Crystal Sphere is a unique centerpiece that enhances the exceptionally luxurious, tactile and ergonomic interior of GV60, and will be included as standard across all models in the GV60 range. The GV60 also features next-generation technology such as Genesis’ five-star advanced driver safety systems, a stunning dual 12.3” infotainment screen and wireless phone charging.

GV60 is available to purchase in Europe in either Premium, Sport or Sport Plus versions, with pricing starting from £47,005. Customers can build their GV60 using the online configurator to create their bespoke model with a whole range of optional packages, interior materials and wheels available.

For more information on the GV60, please head over to https://www.genesis.com/uk