Ford Calls on Drivers, Cyclists to ‘Share The Road’, Virtual Reality Experience Shows How

Posted by  Patti Kresner   in       3 weeks ago     32 Views     Comments Off on Ford Calls on Drivers, Cyclists to ‘Share The Road’, Virtual Reality Experience Shows How  

• ‘Share The Road’ promotes driver and cyclist harmony in increasingly congested cities, targeting changes in behaviour to help make urban areas safer, reduce pollution, congestion
• New ‘WheelSwap’ virtual reality experience is shown to breed empathy, defuse antagonism
• Research shows that awareness and empathy are key to changing behaviour; within two weeks of taking part, 60 percent of people, drivers and cyclists, changed their on-road habits
• Ford introduces tech that can detect cyclists in or near the driver’s road ahead and automatically brake if a collision is imminent

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